I wonder if someone has done research on how successful multiple platform focused mobile app businesses are compared to single platform focused start ups? Conventional wisdom of a VCs suggest to hedge their risk by focusing on more than one platform, but are the rewards that much higher? For example, more platform support = longer development cycles = more COGS = more sales efforts = higher revenue compared to just single platform focused businesses?
Is the primary driver in multiple platform strategy is to hedge the risk OR double the returns?
http://sidharth.posterous.com/venture-capital-backed-mobile-app-startups-re
