Innovate and Disrupt – With a Slant On Sociology

August 25, 2009

When Brand’s interests are competing against their Customers interest?

Filed under: Anti Trust, Apple, Bing, Competition, Google Voice, iPhone, Legislation, mobile — vsistla @ 1:49 am

Have you tried to open Yahoo! Mail using Google Chrome Browser? Try it ….try sending an email ……

Have you tried searching for the keyword “Google” on Try it ….. I urge you …..


With the recent spat of controversy – Apple pulling down Google Voice from App Store, what kind of decision process do Brand’s go through when their interests are against their’s user’s interest?

Did someone within Google Chrome product teams consciously made a decision not to optimize Yahoo! Mail for Chrome browser? Or Maybe they just thought it was not important enough?

Brands and organizations competing with other brands for customers has existed since commerce existed – but has there ever been a situation in the past history where Brands had to deal with competing interests of their customers – especially when their competing brands are involved?

I went on a tail spin searching Wikipedia on any historic precedence of what we are living through …….but no luck.

We have managed to coin few new words such as “Frenemy” that sort of addresses the strange relationships the current generation brands and corporations deal with but “Frenemy” doesn’t really cover the context I am talking about – where a brand’s product delivers subpar experience or limits access to their end user when the experience in question is a competing brands product or solution. While some of this might fall under anti-trust laws but there is no law against smaller and insignificant misdemeanors I am talking about. Can regular anti-trust laws be extended to smaller issues as well?

At the end of the day, do brands assume that by providing a subpar experience of a competing brands’ product, will their customers abandon the competition and adopt the brand’s own offering (in case of Google Chrome, Google hopes users will abandon using Yahoo! Mail and switch to Gmail on Google Chrome?)?

It worked for Microsoft in case of Internet Explorer during the First Browser Wars” but will this work for Google OR Microsoft in case of Hard to imagine.

While FCC is investigating Google Voice App denial on Apple Appstore, who will tie the bell to optimize Yahoo! Mail on Google Chrome?

PS: By the time I pressed this blog, someone pointed to me that even keyword “AOL” doesn’t result a whole lot of results when you type in

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