Innovate and Disrupt – With a Slant On Sociology

October 2, 2009

Publisher App Store via App Store in future through iPhone? …maybe…

Did you ever notice that the “App Store” icon is listed with other Apps on the home page instead of at the bottom along with Phone, Mail, Safari and iPod? Did Apple decide to leave the “App Store” Icon along with other Apps because of lack of space at the bottom – too hard to put the 5th icon in there? Then again, they also short changed Settings, iTunes, Messages and Camera – by leaving them along with other Apps.

Regardless of where the App Store Icon is, I wonder if there is a future, where brands and publishers can create “Publisher Stores” – similar to “App Store” – where they Catalog all their own branded Apps – conveniently located in one location – for users to select all and download all and pay for all them at the same time.

For example Sony Music Entertainment has deployed 6 iPhone Apps on the App store. Instead of downloading each of those 6 Apps separately, wouldn’t it be cool to download all Sony’s Apps with one click?

Enter Publisher App Store !!!!

With Apps on App Store reaching 100,000 in next few months, it becomes critical for Apple to consolidate as well as make it easier for iPhone users to download Apps. Users don’t have to search for different sub brands multiple times. If you are looking for all super hero comic apps, all you need to download is Marvel App Store.

Then again, does the Publisher App Store need to be a downloadable App OR could it be an aggregated list of apps via a microsite available through Apple’s App Store?

Download or webapp – doesn’t matter – there is a huge need for such a feature. Its long due …..

Why limit this concept to just grouping within a publisher? Aggregator can group Genre specific Apps in one location and give option for their user to search, download through one interface.  There could be App stores for all free casual games, all card games, all music apps and all news apps ….

Ideation

There is a start up idea right there …..what are the challenges? Well, for one, Apple might not approve such an App!!!!

No harm in giving it a try. Create a shell App and let all these brands customize the Shell App the way they want to and list out their on deck Apps, Icons, descriptions, and hook it up to iTunes store.

Even if Apple doesn’t approve such an App, at least publishers can start creating such Microsites and let user’s download ….Disney has around 12 iPhones Apps on the App Store. Couldn’t Disney or Sony or some of these big brand names build microsites by partnering with Apple – giving options for fans to download all the Apps in one go?

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