Innovate and Disrupt – With a Slant On Sociology

January 12, 2009

CES 2009 Review – CE Behemoths are shifting their focus towards Web and User Interaction

Filed under: Consumer Electronics, Convergence, Digital, Home, Innovation, Web — vsistla @ 7:09 pm

Just got back from CES show in Las Vegas and I found some interesting trends at the show …..there was an all around endorsement from CE behemonths for the following –

Viera Cast YouTube

Viera Cast YouTube

1. Web is here to stay and consumer electronic industry cannot ignore that any more – While last 10 years of CES was all about Plasma, LCD, HD TV, Thin TVs, Large Screen TVs and some home networking, this year I saw clear endorsement for Web from the CE 800 pound gorillas. For years, Microsoft, Apple, Intel and HP have tried to make this marriage happen but this year it felt like the CE manufacturers are ready to welcome the web into the living rooms. Across the board, Sony, Samsung, Toshiba, Panasonic, LG and the likes have demoed technologies and products welcoming Web, Web Video, and other rich media into their TV sets. Some of them showed widgets (although closed) while others showed custom home growth interfaces to access Netflix, Amazon, Flickr and so forth.


While most of them showed proprietary implementations of hooks into the Web, this could be the start of the Web on mainstream CE devices. It felt like CE manufacters will start to do an arms race to get premium relationships in place for their next generation TVs and DVD players.

6a00d83451c1bb69e200e553e182c68834-640wiThis could turn into a wind fall for Internet giants – Amazon, eBay, Google, Microsoft, Netflix, Yahoo, etc – for many years to come.

Ideation and Disruption –

What are the opportunities for Ideation and Disruption in this case? While CE industry will try to do this their way initially, there might be opportunities for open platforms and aggregation down the line. Startups could focus on intergrating various web services and package them to sell to each of the leading CE device manufacturers. This way CE manufacturers can focus on what they do the best and leave the Web integration to the Web experts. While Microsoft, Yahoo and Google might take the lead on such efforts, startups still might have interesting role to play in such a future.

090109-ces-hmed-730arp350x3502. Man to machine interfaces – At the show it felt like CE industry is very keen on upgrading the user interaction to the 21st century. Panasonic, Toshiba and others have showed some really cool “man to machine” interfaces. Toshiba’s Spacial Motion Interface is certainly interesting. Microsoft’s Surface is note worthy. Panasonic’s next generation remote control could bring the innovation “remote controls” needed for so long. Over all this is a great trend for content industry in general as this will lead to better user experience and engagement …..

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