Innovate and Disrupt – With a Slant On Sociology

September 30, 2009

Digital TV Vendors might borrow few ideas from iPhone market model …..right around the corner

Filed under: Apple, Apps, CE, Consumer Electronics, Customers, Gadgets, HDTV, iPhone, Uncategorized, Widgets — vsistla @ 2:55 am

iPhone and its smartphone clones have rejuvenated the mobile industry in the past few years. Not only that, consumer electronic (CE) vendors might be taking a page or two from the smartphone market, very very soon …

Enter Widgets and Apps on digital TVs.

Last year at CES, most of the CE vendors have offered Widgets and Applications that come built in and can run with the help of network connectivity.

Does this mean, five years from now, one might have 100s of applications, widgets and gadgets running on their HDTVs in their living rooms ….. I see the signs all over the place ……This is equivalent to “Decoder cards” for the 1930’s era television viewer.


The biggest challenge or issue for this to happen until now is lack of network connectivity in these TVs along with less software footprint and so forth …..

While current CE vendors offering limited “premium” App/Widget capabilities (from the likes of Netflix, Ebay, Amazon) as a customer acquisition strategy rather than an up sell or increased revenue potential, the tables might turn in a few years, where DTVs with unlimited Apps and Widget support are bound to command a premium over DTVs without any such capabilities.

While the current generation is spending more time on the web, TV still continues to command a health share of attention in the media consumption verticals. In fact, a research done by Nielsen concludes that more U.S Teens are spending as much if not more time in front of the boobtube as of 2008 …..


With that kind of end user loyalty, the future generation TVs with Widgets, Apps and Gadgets are well positioned to steel the thunder back from the PC Monitors, in the near future ….

PS: Note to PCs and Laptops – the party is coming to an end ….. pack up and clean up …..

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