Innovate and Disrupt – With a Slant On Sociology

October 2, 2009

Publisher App Store via App Store in future through iPhone? …maybe…

Did you ever notice that the “App Store” icon is listed with other Apps on the home page instead of at the bottom along with Phone, Mail, Safari and iPod? Did Apple decide to leave the “App Store” Icon along with other Apps because of lack of space at the bottom – too hard to put the 5th icon in there? Then again, they also short changed Settings, iTunes, Messages and Camera – by leaving them along with other Apps.

Regardless of where the App Store Icon is, I wonder if there is a future, where brands and publishers can create “Publisher Stores” – similar to “App Store” – where they Catalog all their own branded Apps – conveniently located in one location – for users to select all and download all and pay for all them at the same time.

For example Sony Music Entertainment has deployed 6 iPhone Apps on the App store. Instead of downloading each of those 6 Apps separately, wouldn’t it be cool to download all Sony’s Apps with one click?

Enter Publisher App Store !!!!

With Apps on App Store reaching 100,000 in next few months, it becomes critical for Apple to consolidate as well as make it easier for iPhone users to download Apps. Users don’t have to search for different sub brands multiple times. If you are looking for all super hero comic apps, all you need to download is Marvel App Store.

Then again, does the Publisher App Store need to be a downloadable App OR could it be an aggregated list of apps via a microsite available through Apple’s App Store?

Download or webapp – doesn’t matter – there is a huge need for such a feature. Its long due …..

Why limit this concept to just grouping within a publisher? Aggregator can group Genre specific Apps in one location and give option for their user to search, download through one interface.  There could be App stores for all free casual games, all card games, all music apps and all news apps ….


There is a start up idea right there …..what are the challenges? Well, for one, Apple might not approve such an App!!!!

No harm in giving it a try. Create a shell App and let all these brands customize the Shell App the way they want to and list out their on deck Apps, Icons, descriptions, and hook it up to iTunes store.

Even if Apple doesn’t approve such an App, at least publishers can start creating such Microsites and let user’s download ….Disney has around 12 iPhones Apps on the App Store. Couldn’t Disney or Sony or some of these big brand names build microsites by partnering with Apple – giving options for fans to download all the Apps in one go?

September 30, 2009

Digital TV Vendors might borrow few ideas from iPhone market model …..right around the corner

Filed under: Apple, Apps, CE, Consumer Electronics, Customers, Gadgets, HDTV, iPhone, Uncategorized, Widgets — vsistla @ 2:55 am

iPhone and its smartphone clones have rejuvenated the mobile industry in the past few years. Not only that, consumer electronic (CE) vendors might be taking a page or two from the smartphone market, very very soon …

Enter Widgets and Apps on digital TVs.

Last year at CES, most of the CE vendors have offered Widgets and Applications that come built in and can run with the help of network connectivity.

Does this mean, five years from now, one might have 100s of applications, widgets and gadgets running on their HDTVs in their living rooms ….. I see the signs all over the place ……This is equivalent to “Decoder cards” for the 1930’s era television viewer.


The biggest challenge or issue for this to happen until now is lack of network connectivity in these TVs along with less software footprint and so forth …..

While current CE vendors offering limited “premium” App/Widget capabilities (from the likes of Netflix, Ebay, Amazon) as a customer acquisition strategy rather than an up sell or increased revenue potential, the tables might turn in a few years, where DTVs with unlimited Apps and Widget support are bound to command a premium over DTVs without any such capabilities.

While the current generation is spending more time on the web, TV still continues to command a health share of attention in the media consumption verticals. In fact, a research done by Nielsen concludes that more U.S Teens are spending as much if not more time in front of the boobtube as of 2008 …..


With that kind of end user loyalty, the future generation TVs with Widgets, Apps and Gadgets are well positioned to steel the thunder back from the PC Monitors, in the near future ….

PS: Note to PCs and Laptops – the party is coming to an end ….. pack up and clean up …..

September 27, 2009

Product Roadmap – Why What and How

Filed under: Uncategorized — Tags: — vsistla @ 4:45 am

Just pressed a very simple presentation using Presi about Product Roadmaps …..

August 19, 2009

Venture Capital Backed Mobile App Startups Remain Predominantly Mobile OS Agnostic | The ChubbyBrain Blog

Filed under: Uncategorized — Tags: — vsistla @ 3:54 pm

I wonder if someone has done research on how successful multiple platform focused mobile app businesses are compared to single platform focused start ups? Conventional wisdom of a VCs suggest to hedge their risk by focusing on more than one platform, but are the rewards that much higher? For example, more platform support = longer development cycles = more COGS = more sales efforts = higher revenue compared to just single platform focused businesses?

Is the primary driver in multiple platform strategy is to hedge the risk OR double the returns?

March 1, 2009

Remix is the new religion, new art and next generation! Welcome to the Age of Remix!

Few days back I went to NYPL Live with my friend Caroline Waxler to listen to Lawrence Lessig, Shepard Fairey & Steven Johnson (Twitter’s 35th rank).obama-remix2

Shepard with his Obama photo remix has ignited an age old debate between creative artists and bureaucrats.

While the focus of the session was on remix of music, video and art, I realized that we live in an age of remix!

Most of the religious that sprung up in the past millennium have their origins from older religious. As Thomas Friedman put it, with the world becoming flat, different races, religious and cultures are remixing and creating their own versions.

horse_chariot2 bullock-cart_sml1

Royal chariot remixed into a farmer’s cart centuries ago …….

Science, awareness and opportunities are bulldozing the age old dogmatic barriers of the hierarchical societies.

Seal and Heidi Klum are remixing;  sealheidiklumpregnant1

Taye Diggs and Idina Mendel are remixing; Eva Longoria and Tony Parker are remixing;

Tiger Woods has remixed twice.


Remix has been part of our DNA since the advent of primordial soup – only now, we kicked it up a few notches.

In 2008 two bloggers Robin and Danielle ran contests for Recipe Remixes – and many people flooded them with their morphed up remixed recipes for breakfast, lunch and dinner. Arfi, an Indonesian living in New Zealand  has created remix Crepes. green-crepes

Remixing is part of our evolution! Remix is innovation!Remix is normal!

Out of every 50 twits I get, 10% are retwits with a twist of their – again a remix!

Viral videos in a completely different context is a type of its own remix.

Can you think of any other interesting remixes?Remixes that have influenced the society, culture and religion?

For example –





autorikshawAutoRisk – a remix of Scooter + Rikshaw

December 8, 2008

Virtually Super-Social but Physically/in real life Anti-Social ….Side Serving of Technology

A month ago I was visiting Korea and Taiwan on business with some of my colleagues. I was sitting in a cab with my colleague Adam Powers heading to our hotel. It was a 45 min ride back to the hotel. As soon as we got back into the cab, we pulled out our Blackberries to check our emails followed by our voice mails. Then we both joked about the fact that we are so hooked onto our “email” clients and went back to our Blackberries. I checked by Facebook account to update my status to make sure all my virtual friends and contacts know where I am, responded to few of my MySpace buddies and posted few comments to Twitter. Congratulated a contact in Italy on his first born, posted a comment to one other friend regarding his obsession with Heather Lockear and scanned recently uploaded photos on my Flickr account. Before we knew we were at the hotel. 45 mins went by without me knowing anything more about Adam or his interests or his latest projects or his weekend plans. We conversed for less than a minute in those 45 minutes. In the “pre-Blackberry” era we would have talked up a storm.


Have we become “anti-social” in our physical life where as “super social” over electronic communication?


What are the sociological implications of a society that is tethered to be electronically social but not so plugged in with the surroundings?

What are the physiological implications – especially our eyes, ears and other sense organs with gadgets plugged into our ears and glued to our eyes?

We are so oblivious to our surroundings – in public places – trains, buses, etc – we have become completely irrelevant to the person sitting next to us. Days are gone when you can eves drop on the conversations  to either quench your gossip curiosity or use that to build a new friendship or join in the conversation or help them with something – because you are so busy listening into your iPod and playing solitaire on your iPhone.

Seeds for Ideation …..

The way I see, there are few questions that are yet to be answered – in turn lead us to some innovation.

1. Physiological implications of getting plugged in electronically – on our sense organs.What can be done to mitigate them in the long run?

2. Sociological implications of being anti-social in the physical world.

If we put aside physiological implications, I feel the sociological angle could be tackle much easily with the help of same technology that brought us to this juncture.

Innovate on head phones that let you capture noise from the surroundings, filter/distill the relevant information into your ear drums. This could be a feature that you could set on or off. For example, you could customize the headphones to capture words such as your name, bomb, or your mother tongue and so forth.

Come up with applications that run on your mobile phone that tell you if any0ne in your address book is also on the same train in the same compartment using LBS/GPS/Bluetooth technologies.

The goal should be to use the same technology to fulfill use cases in public spaces that were prevalent in the pre-cell phone/blackberry era.

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