Innovate and Disrupt – With a Slant On Sociology

August 19, 2009

Venture Capital Backed Mobile App Startups Remain Predominantly Mobile OS Agnostic | The ChubbyBrain Blog

Filed under: Uncategorized — Tags: — vsistla @ 3:54 pm

I wonder if someone has done research on how successful multiple platform focused mobile app businesses are compared to single platform focused start ups? Conventional wisdom of a VCs suggest to hedge their risk by focusing on more than one platform, but are the rewards that much higher? For example, more platform support = longer development cycles = more COGS = more sales efforts = higher revenue compared to just single platform focused businesses?

Is the primary driver in multiple platform strategy is to hedge the risk OR double the returns?

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